Our Story | T&N – Tuft & Needle

In 2012, software engineer JT Marino stumbled across a problem—buying a mattress totally sucked.

Between confusing buzzwords, pushy salespeople, and backwards policies, JT knew there was an opportunity to take an archaic industry and turn it upside down. Enter Daehee Park, his long time friend and colleague. They launched a simple test site to see if anyone out there would actually be interested in buying a mattress online.

It turns out, a lot of people were searching for an easier way.

Tuft & Needle quickly grew from two software engineers fed up with the mattress industry to a team of over 150 people working each day to bring you premium sleep products at an honest cost.

By prioritizing the customer and crafting an experience based on their feedback, we kicked off a series of industry-disrupting changes that caught the attention of customers. T&N taught sleepers that they don’t have to accept unfair practices and manipulative tactics just to get a good night’s sleep.

But there’s more work to be done. We sought out a partner who would elevate our mission to a much bigger platform. In 2018, Serta Simmons Bedding, the world’s leading mattress manufacturer, merged with Tuft & Needle to bring their combined 220 years of knowledge to our team. We are working together to bring the customer to the forefront of every mattress purchase and transform the industry on a massive scale.

Together, we are radically reshaping how we think about sleep, mattresses, and shopping—and we’re just getting started.

Daehee Park

Daehee Park


Daehee Park is the co-founder of Tuft & Needle (T&N), a digitally-native sleep brand that offers high quality products for the bedroom at a fair price while providing an award-winning customer experience. There, he leads business and marketing strategy and has been instrumental in redefining the sleep industry and retail experience through the businesses’ rapid nationwide retail expansion, award-winning company culture, evolving product offering and acclaimed advertising campaigns.

JT Marino

JT Marino


Co-founder of Tuft & Needle (T&N) and Chief Strategy Officer of Serta Simmons Bedding, John-Thomas “JT” Marino is a passionate storyteller, facilitator and teacher, inspiring T&N's most challenging and disruptive projects. Pioneering the disruption of the mattress industry space from brick and mortar to e-commerce, JT is now leading the charge in reinventing retail as we know it to create a true omni-channel “clicks to bricks” experience for consumers. The brand is widely known for iterating, and JT is at the helm of this retail evolution.


We believe in quality craftsmanship without the gimmicks. We work with the best to get the best. And then we sell the best, for exactly the price it should cost. It's the very simple system at the heart of everything we make.

  • foam blocks
    Our Foam

    Our foam is freshly poured and cut here in Canada & the United States.

  • scissor cutting fabric
    Sewing and Finishing

    We put the finishing touches in Toronto, Ontario, compress the mattress for efficient delivery and send straight to you.

Helpful FAQs

  • How does a Tuft & Needle mattress compare to a memory foam mattress?

    Memory foam is known for feeling comfortable at first but has drawbacks that include sleeping hot and lacking the necessary support your body needs. It retains the heat from your body and molds to your shape, causing body impressions in the mattress. Because of this, chances of having indents in your memory foam mattress can be a bit higher. The T&N mattress has a 7-inch support layer on the bottom that helps keep your spine and neck properly aligned. The top comfort layer is 3 inches of Tuft & Needle Adaptive® Foam, a proprietary foam unique to our company alone, which provides pressure relief and support without feeling like you're sinking in and getting trapped. It's also infused with a cooling gel and graphite to help you sleep cool. Learn more about the Original T&N mattress.

  • Why are you called Tuft & Needle?

    When JT and Daehee were in the early days of beginning their company, JT asked his neighbour, a master upholsterer, to teach him how to make a mattress. In the process of creating his first mattress, JT learned to tuft the mattress by hand with a large tufting needle. When brainstorming names for the company, JT and Daehee wanted something that sounded authentic, timeless, and modern. JT remembered the tufting needle he used to make his first mattress and decided to call the company "Tuft & Needle". You can read the full story on our blog, linked here.

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